Creates as concepts as a idea factory. Söentken uses workshops, speeches and consultations to help her clients bring their their ideas and dreams into successtories. One of her concepts is The 7 Vices of the female executive.

Trains men and women of all ages to embrace their female power and therewith rule the world. She strengthens and develops the female power sources, by re-establishing the long despised female values, thereby opening doors to enlightenment, prosperity and above all fun for everybody, at home and at work.

Hosts or is a guest speaker on congresses, symposia and other formal gatherings. Event organizers describe her as an enthusiastic and sharp public speaker and host who brings a healthy, though powerful dose of warmth and positivism amongst the audience.

Advises people and organizations on how they can best realize their (emancipation) targets. Her problem analysis and advice are threefold (triangulation): Business administration, Social sciences and Communication