Söentken Concept & Project Management is a concepting company. You can call it an idea factory. One concept in particular is very interesting; the 7 Vices concept.

Here are the 7 Vices of the Female Executive:

Mothering
Use your motherly instinct. Mothers have a natural authority, every child has been taught to obey. Nobody wants to disappoint mommy.

Seducing
Seducing is the art of control over the rose. Women can control it, if they know better.

Manipulating Emotions
Have you ever cried to get your way? Crying often works to get your way with men. But sometimes it backfires, so handle with care. Anger, jealousy, fear, love and humor are powerful tools of manipulation.

Clarifying
Communication is inherent to the woman. And clarity is the trump card. You have the power to clarify and to be silent. People love to hear ‘the truth’, but they also fear it.

Acting
Since the beginning of time women acted in order to improve their way of life. The most famous characters in history are the holy virgin, the witch, the whore and the duffer. Which stereotypical etiquette are you wearing? How can you influence your own image?

Intuitive reading
Intuition is a powerful tool in times of turmoil and uncertainty. Learn how to fine-tune your intuitive senses. What are real alarm bells and when is it false alarm?

Giving meaning
Giving meaning is a person giving the deeper meaning to life by carrying the personal mission. Companies miss it. Men are looking for it. Women embody it. Now women only have to learn how to articulate their personal mission and teach men and companies how to give meaning to their existence